Editorial Identity January 20, 2023

the healing guide

salt, sole & strength – natural power from the healing springs of bad salzuflen 

The concept for this healing guide on my hometown Bad Salzuflen is about thermal salt brine (sole) and the originating springs all around town. The salt water in Bad Salzuflen activates and strengthens body and mind: whether as a bath, drinking cure or inhalation.

Task

Design a city guide of your city: pick 4 characteristic elements that represent the spirit of the city and realize a specific storytelling concept. For that, create four visuals of chosen elements in illustrator

  • Strategy

    Guide, Broschure

  • Design

    Identity Design, Editorial Design

⬤ 01. Concept

The healing guide

The healing guide is a concept that can be expanded for many different cities with relaxing and healing activities. The concept for this Bad Salzuflen healing guide is about thermal salt brine (sole) and the originating springs all around town. The salt water in Bad Salzuflen activates and strengthens body and mind: whether as a bath, drinking cure or inhalation.

The four healing activities in Bad Salzuflen are: relaxing in sole water, moving in sole water, drinking sole water and finally inhaling sole air.

The guide shows the four healing activities in Bad Salzuflen with its originating springs and two additional important brine springs. Each fountain is a special feature in itself and I wanted to integrate that in the guide to make the salt brine experience even more interesting and give the reader an additional thing to do/see in the city.

⬤ 02. bad salzuflen

Bad Salzuflen has a long tradition as a spa resort with its many mineral and brine springs

Nine healing springs in Bad Salzuflen guarantee health, vitality and wellness. There are 3 sole springs to inhale from, 3 sole springs to bath in and 3 sole springs to drink from.

Today the “ErlebnisGradierwerk” is one of the most modern brine concentrated buildings in Europe

⬤ 03. Name
⬤ 04. SPRINGS

The illustrations of the sole activities are simple and quite bold. They should be easy to understand at first sight, so that the reader understands that the guide is talking about activities and so that the reader can decide in a few seconds what interests him the most (first).

The illustrations of the sole springs are simple outlines that display the most important features while still feeling airy and light on the page since they are supplementary in this guide.

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